High Point University

Meet Elise Coby, a junior at High Point University (HPU), pictured here with Gretta Bush, our Board President and Jim Summey, our Executive Director. Her Persuasive Speaking class required her to give a “Speech of Advocacy”. Realizing domestic/partner violence and violence in general were issues of concern to her, Elise researched local organizations and chose HPCAV as the subject for her speech project. She excelled in her presentation and was awarded first place. She took it a step further and created a crowd funding campaign, raising $765 for our organization.

Elise, we are very grateful for your support and your advocacy for HPCAV on campus and beyond!

HPU Communications Class Creates Marketing Campaigns

Earlier this year, HPCAV was chosen by the High Point University (HPU) Communications 4415 class, under the leadership of Dr. Sojung Claire Kim, as the focus of their semester’s work. The result? Four outstanding marketing campaigns, designed by a team of students from this class, and presented to HPCAV representatives in early May.

The R.H.O.C.K. Advertising team campaign was selected as the winner, but each campaign had ideas and strategies that could be implemented. Included were changes to the HPCAV logo, new taglines, fundraising ideas and more and different use of social media.

What really captured HPCAV representatives’ attention was how well all the students understood the history and the goals of our organization. Their research — conversations with Executive Director, Jim Summey, reviewing the website, attending a call-in, conducting public surveys — informed their campaign creation. But their understanding of how communities and individuals want to be safe and the importance of building relationships drove their enthusiasm for their work.

Read more about this exciting project with High Point University and be on the lookout for changes to come!

Dedicated HPU Student Benefits HPCAV

HPU Communications Class Creates Marketing Campaigns